DENTOLOGIE PRIVACY POLICY

This Privacy Policy (“Policy”) describes how Dentologie, PC and Dentologie Enterprises, Inc. (collectively, “Dentologie”, “we”, “us” or “our”) collect and use information about you. This Policy applies to the Dentologie website and its sub-pages (www.dentologie.com, our “Sites”) and other services where it is posted, and we call these our “Services.” This Policy does not apply to third-party websites, applications, and services, even if they are linked to or accessible from our Services.

If you do not agree with any term in this Policy, please do not use the Sites or provide any information to us.

INFORMATION WE COLLECT ABOUT YOU

Dentologie collects and stores some or all of the following categories of personal information about you, depending on the Services used:

- Identifiers and patient or contact information, including your name, mailing addresses, phone numbers, and email addresses.
- Audio, visual, or similar information, including photographs and videos submitted, captured, or sent through the Services, and video chat session information.
- Device, Internet, or other network activity information, including an IP address, device identifiers, session IDs, and information about the device, platform, monitor, operating system, and browser you are using.
- Demographic information, including your age, gender, and birthdate.
- Location information, including your general location, using your ZIP code and IP address, or other information you provide to us.
- Other information you submit or send, including information you provide when you contact us, make a request, complete a survey, or ask us for information about specific Service offerings and solutions.
- Inferences we may draw about you, such as your interests, your preferences, and your characteristics using the pieces of personal information collected about you.
- Health information (including protected health information), such as information about you, including demographic information, that may identify you and that relates to your past, present or future physical or mental health or condition and related health care services, or information related to booking your appointment.

HOW WE COLLECT INFORMATION ABOUT YOU

Dentologie collects each of the categories of information described above from the following sources, depending on how you interact with us and the Services used:

- We collect information directly from you.
- We collect information from you and your devices passively.
- We receive information about you from other companies.
- We combine information.

HOW WE USE THE INFORMATION WE COLLECT ABOUT YOU

Dentologie uses each of the categories of personal information described above as permitted by law and for the following purposes:

- To provide you with the Services.
- To communicate with you.
- To evaluate and improve our Services.
- For marketing.
- For targeted advertising and interest-based ads.
- For security purposes.
- For purposes we disclose when your information is collected, or for other purposes with your consent.

HOW WE SHARE YOUR INFORMATION

We may share each of the categories of personal information described above with the following other entities:

- Within the Dentologie corporate family, including our subsidiaries and affiliates.
- With our vendors and service providers.
- With your dental provider, insurance companies, and other business partners.
- With advertising partners for their marketing purposes.
- To protect Dentologie or other persons, or to meet our legal obligations.
- To any successor to all or part of our business.

YOUR CHOICES AND YOUR PRIVACY RIGHTS

- You can opt out of receiving our marketing emails.
- You can control certain cookies and tracking tools.
- You can control tools on your mobile devices.
- Do Not Track: We do not currently respond to all “do not track” signals.

SMS COMMUNICATIONS AND CONSENT

- We may use Twilio to send SMS text messages to individuals who have opted in to receive such communications. To ensure compliance with applicable laws and to respect your privacy, we implement a double opt-in process for SMS communications:

  • Initial Opt-In: You may provide your mobile phone number through our website or other channels to express interest in receiving SMS messages from us.
  • Confirmation Request: Upon receiving your initial opt-in, we will send you an SMS message requesting confirmation of your consent. This message will typically ask you to reply with a specific keyword (e.g., “YES”) to confirm your subscription.
  • Final Confirmation: Once you reply with the confirmation keyword, you will be subscribed to receive SMS messages from us.

You can opt out of receiving SMS messages at any time by replying with “STOP” to any of our messages. Standard message and data rates may apply. We will not sell your phone number or opt-in information to third-parties.

ONLINE TRACKING TECHNOLOGIES AND COOKIES

Like many website operators, Dentologie and its partners use server logs and automated data collection tools, such as browser cookies, pixel tags, scripts and web beacons. These tools are used for analytics and marketing purposes to enable us to understand how users interact with the Sites and for advertising our services and organization on the Internet.

What is a cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. There are several types of cookies:

  • Session cookies provide information about how a website is used during a single browser session while a user is visiting a website. Session cookies usually expire after the browser is closed.
  • Persistent cookies remain on your device between different browser sessions for a set amount of time in order to enable the website to remember user preferences, settings, or actions across other sites. A persistent cookie will remain on a user’s device for a set period of time specified in the cookie.
  • First-party cookies are cookies set by the operator of the website you are visiting.
  • Third-party cookies are cookies set by third parties that are different from the operator of the website you are visiting.

Our collection of cookies

We, our marketing partners, affiliates, and analytics or service providers use cookies and other similar technologies. We group the cookies that we collect into the following categories based upon their function (note that all types of cookies, as described above, may be found in each category):

Essential Cookies

Essential cookies are sometimes called “strictly necessary” as without them we cannot operate and administer the Sites.

Analytics or Performance Cookies

These cookies track information about visits to the Sites so that we can make improvements and report our performance. They collect information about how visitors use the Sites, which site the user came from, the number of each user’s visits and how long a user stays on the Sites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.

Functional or Preference Cookies

During your visit to the Sites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Sites. They also store your preferences when personalizing the Websites to optimize your use of the Website. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Sites you will not have to set them again.

Targeting or Advertising Cookies

These cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Sites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Sites and other websites.

Third-party cookies

The Sites allows third-parties to place cookies on your Internet-connected device in order to deliver advertisements based upon your web-browsing habits and history. Further, in order to provide interoperability and plug-ins from various social media websites (like Facebook), the Sites allows these third-parties to place and collect cookies on your Internet-connected device. However, you can restrict the third-party collection of cookies through the instructions provided in the section How To Opt-Out Of Tracking And Restrict Cookies below.

Web beacons, pixels, tags and scripts

In addition to cookies, we use other technologies to recognize and track visitors to Dentologie’s websites. A web beacon (also known as a “tracking pixel” or “clear GIF”) is a clear graphic image (typically a one-pixel tag) that is delivered through a web browser or HTML email, typically in conjunction with a cookie. Web beacons allows us certain functionality, for example, monitoring how users move from one page within a website to another, to track access to our communications, to understand whether users have come to a website from an online advertisement displayed on a third-party website, to measure how ads have been viewed and to improve site performance.

These technologies may be used on our Sites or in our emails to help us to deliver cookies, count visits, understand usage of our Sites, campaign effectiveness and determine whether an email has been opened and acted upon.

Analytics

We may use service providers to provide site metrics and other analytics services, including Google, Microsoft, and HubSpot. These service providers may use cookies (see above); web beacons (also called clear GIFs or pixels), which are small blocks of code that allow us to measure the actions of visitors using Dentologie’s Sites; and other technologies to collect information, such as your IP address, identifiers associated with your device, other applications on your device, the browsers you use to access our sites and Services, webpages viewed, time spent on webpages, links clicked and conversion information (e.g., transactions entered into). This information may be used by Dentologie and its service providers on behalf of Dentologie to analyze and track usage of our Sites and Services to determine the popularity of certain content and to better understand how you use our Sites and Services.

For example, we use Google Analytics on the Site to analyze how individuals use the Site. We will package up information about how individuals interact with our Site and send it to Google Analytics to be processed into reports. This information includes basic pageviews and visit data such as device type, operating system, and browser type. When Google Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

If, at any time, you choose not to participate in the use of analytics software, please use your web browser’s available opt-outs as described in the section How To Opt-Out Of Tracking And Restrict Cookies.

Advertising

We may deploy third-party cookies and technologies that collect information about how you use our Sites as well as any advertising or marketing that you may have seen before visiting our Sites. These third parties (like Google, HubSpot, Facebook/Meta, Infinity Tracking, NextDoor, TikTok and Bing/Microsoft) may use this information advertising purposes, including to show personalized ads, serving and rendering ads, and personalizing ads.

We use remarketing with our service providers to advertise online. Their services may advertise on third-party websites to previous visitors to our Site. These vendors may also show our ads on websites across the internet.

Do Not Track

Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking across websites. Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit, indicating that you do not wish to be tracked. However, there is no accepted standard for how a website should respond to this signal, so we do not take any action in response to this signal. Dentologie does not have a mechanism in place to respond to DNT signals. Instead, in addition to publicly available external tools, we offer you the choices described in this Cookies Policy to manage the collection and use of information about you.

Third-Party/Embedded Content

These cookies are set by third parties whose content is embedded in Dentologie’s Sites. They may track your online activity in order to enhance your experience or assess the success of their application. We have no direct control over the information these cookies collect. Please review the third party’s privacy policy and privacy settings before clicking on embedded content in our Site.

Social Media Plug-ins

These plug-ins allow us to integrate social media functions into Dentologie Sites and may also be used for advertising purposes by those social media companies, such as Facebook, Twitter, Instagram and YouTube. If you visit our Site while logged into your social media accounts, information about your visit to our Sites, your social media identifier and information about your browser may be provided to those third-party social media companies. You should review the privacy policy of any social media entity with whom you have an account to learn about how they may use your data.

How To Opt-Out Of Tracking And Restrict Cookies

You may be presented with a notice banner when you first visit our Site that will allow you to opt-out of certain technologies and data collection practices. If you are not presented with a cookie banner, or you would like to change your opt-out preferences, please delete your cookies and re-visit the Site in order to reengage with the banner.

Further, you can opt-out of the tracking of your online behavior for advertising purposes by:

You can control and delete cookies through your browser settings through the following:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Opera
  • Microsoft Edge
  • Safari for iOS (iPhone and iPad)
  • Chrome for Android

Please be aware that restricting cookies may impact the functionality of the Sites. For example, refusing cookies will not allow Dentologie to remember your log-in information. Additional general information about cookies, including how to be notified about the placement of new cookies and how to disable cookies, can be found at www.allaboutcookies.org.

Alternatively, you may visit the U.S. Federal Trade Commission’s website www.consumer.ftc.gov to obtain comprehensive general information about cookies and how to adjust the cookie settings on various browsers.

SECURITY

We use standard security measures, but the Internet is not 100% secure.

RETENTION PERIOD

We will retain information for as long as it is reasonably needed or permitted in light of the purposes for which we collected it.

CHILDREN

Our Services are meant for adults. We do not knowingly collect personal information from children under 13 without permission from a parent or guardian.

THIRD-PARTY SITES, APPS, AND SERVICES

This Policy does not apply to the privacy practices of third parties.

SOCIAL MEDIA

By posting or making available content about your Dentologie experience on public social media platforms, you agree to our terms and conditions for use of that content.

DATA TRANSFER

We may transfer your information to, or store or access it in, jurisdictions that may not provide the same level of data protection as your home jurisdiction.

CHANGES TO THIS POLICY

This Policy may be amended from time to time at Dentologie’s discretion. You will be notified of any material changes as required by law.

CONTACT US

For any questions or concerns about this Policy, please email us at info@dentologie.com. You can call us at 312-763-9633 or write us at 1259 S. Wabash Ave, Chicago, IL 60605.